The Car
Clinic
Establish cohesive, legacy branding for a loyal and customer-service-driven auto repair shop in Victor, Montana
THE OVERVIEW
15+ Page Website, Re-branding & Logo Design
Graphic Design, Website Design, Information Architecture, Hosting
3 Weeks
For the Finished Product
THE CHALLENGE
Fostering trust between our first clients and us as a new company was huge. We had to show that we could bring their company's brand to life in a modern way without compromising their old-fashioned feel, and in fact, in the end, HIGHLIGHTING it.
SETTING THE MOOD
Working on such a fun auto repair shop was immediately inspiring, especially when the client agreed with our favorite moodboard; we committed to dark, crisp overlays, deep reds and bright whites to really nail down a polished and retro feel throughout the new brand.
SIMPLIFIED USER
EXPERIENCE
We had a pretty STRONG user definition when the thought of designing for an auto repair shop came to mind. Not only might the user be stressed, broken down on the side of the highway, but 90% of the time, they would be using their cell phone. We made sure this design stayed clean and to the point with bright buttons and easy navigation.
THEY MADE IT SO FUN
Jamie and Todd at the Car Clinic in the Bitterroot are some of the most kind people. They were incredibly patient with us as we figured out our processes and were so open about trying new things and adding personalized touches we recommended to make the site unique. A truly reliable company out in Victor, and everyone in our dev shop goes to them now for any car repairs. Hint Hint.
FINAL PRODUCT
A very to-the-point website that put their repair shop on the map, striving to be as clean, quick and real as the owners of the Car Clinic themselves. They now have a fresh new brand & logo echoing the legacy and quality that has already held this family-run business together through their 20+ years in the automotive industry.
