The 30-day Claude video editing challengeFolder toYouTube

Your footage is sitting on a drive. In 30 days, you set up Claude to sort it, find the shots, and cut long-form YouTube videos, before YouTube's monetization bar doubles on 1 February 2027.

Starts November 16, 2026 · 45 seats · $450 early bird

Reserve your seatSee the four weeks
Thousands of van build photos and clips in one jumbled pile
Before: a total mess
  • 3,075files mapped on one laptop
  • 20hours of footage
  • 3,011shots labeled
  • 540clips planned into a 27-minute story in about 3 minutes
  • 109shots cut under a 10-minute voiceover
  • 592,175data points collected from the footage
After: MEASURED, Organized, Ready for Prompting
Kelsey holding a stack of filament spools beside a Bambu Lab 3D printer, with the hook “#1 MISTAKE” on the van door
5 Things I Wish I Knew Before My First 3D PrinterKelsey Iverson
Two vans parked in the Mexican desert beside a tall cactus, with Kelsey standing on the roof of one and a dog sitting in the foreground
Lost in MexicoKelsey Iverson
Runs overnight

Who it's for

This is for you if

  • You have months or years of footage you've never posted.
  • You want a YouTube channel in your niche, and editing is what stops you.
  • You've tried AI tools and want them to do real work for you.
  • You can commit 100 minutes a day for 30 days to learning AI for content creation.
  • You're starting from zero to "I've dabbled but WANT DIRECTION" with Claude. Week 1 covers the basics.
  • You'd rather own your tools than pay for another subscription.
  • You're an entrepreneur who needs a CLEAR VISION of which AI tools will move the needle on your output.
  • You create content, you see the AI wave coming, and you want to stay true to yourself without sounding like AI slop.
  • You own a small business and know you need to up your content game.
  • You want the human doing the creativity, and AI doing the busy work.

The four weeks

Four weeks, 100 minutes a day, four apps you keep

  1. Week 1 · Nov 16A DEEP DIVE into Claude
  2. Week 1Install the right software
  3. Week 1Learn Clean Context Engineering
  4. Week 1Prompt 101 for Less Hallucinations
  5. Week 1Free dictation, replaces a $144/yr app
  6. Week 1Security & Backups for a Safe Playground
  7. Week 2 · Nov 23Your footage map app
  8. Week 2Catalog every photo and video you own
  9. Week 2Sync your phone’s footage every night
  10. Week 2See who’s on screen, shot by shot
  11. Week 2Search every word said on camera
  12. Week 2Read the edit of a video you love
  13. Week 3 · Nov 30CUSTOMIZE it to your style
  14. Week 3Missing Gold Skill: find gaps in YouTube content
  15. Week 3Competitor data with a source on every number
  16. Week 3The whole workflow tuned to YOUR style
  17. Demo day 1 · Dec 6Your first YouTube video, posted
  18. Week 4 · Dec 7Put it on autopilot
  19. Week 4Drop in a folder, wake up to a first cut
  20. Week 4Scheduler App Build
  21. Week 4Approve every cut before it posts
  22. Demo day 2 · Dec 155 videos in your scheduler
  23. Any timeBonus: Auto‑Replier App for Insta, direct traffic to YouTube

Fast track available

Already use Claude Code, have 6+ months of footage, and edit in CapCut? Start with two fast-track modules, your voice file and your backlog mapped, then join everyone at week 3.

See every week in detailWhy 100 minutes a day

Why now

YouTube's requirements double on 1 February 2027

From 1 February 2027, new Partner Program applicants need twice the watch hours or Shorts views. Channels already in... keep their status. START NOW, strategize, collect your channel's analytics, and optimize.

Apply before 1 February 2027

4,000 h

Watch hours in 12 months, or 10 million Shorts views in 90 days, plus 1,000 subscribers.

Apply from 1 February 2027

8,000 h

Watch hours in 12 months, or 20 million Shorts views in 90 days, plus 1,000 subscribers.

The rule of 100 is simple. You advertise your stuff by doing 100 primary actions every day for 100 days in a row.

Alex Hormozi, $100M Leads

Why 100

The Rule of 100

Alex Hormozi's Rule of 100: pick one, 100 reach-outs, $100 in ads, or 100 minutes of content a day, and do it for 100 days. I'm doing all 100 days. These 30 are the first stretch: 100 minutes of content a day, with the footage map editing years of past footage.

You commit the same 100 minutes a day, for 30 days, to learning AI for content creation.

  1. Reps firstVolume beats perfect. You make something every day, even when it's rough.
  2. Then consistencyThe same 100 minutes, every day, for 30 days. Showing up is the skill.
  3. THEN fine-tune with dataOnce you're posting, your YouTube numbers show you what to change: hooks, titles, length.

Read the book: $100M Leads by Alex Hormozi, in print, Kindle, or Audible (opens in a new tab) (paid link)

As an Amazon Associate I earn from qualifying purchases.

Gear list

What I film and edit with

The drives, Macs, phones, mic, and tripods I recommend, at three price points. Use what you have; this is for when you want to upgrade.

  • Drives
  • Macs
  • Phones
  • Mic
  • Tripods
See my gear list on Amazon (opens in a new tab)

(paid link)

As an Amazon Associate I earn from qualifying purchases.

Case studies

Organic Reach, Human Connection

@handle.withheldFollow

One summer of side hustles, tracked by the hour

Original audio

Instagram reel

72,375views

A get-ready-with-me video, with a voiceover that tells a story and captions on screen. It plays here muted with the captions removed, to keep the account private. The format works for any good story with a strong hook: Instagram showed this one almost entirely to people who did not follow the account, and 312 of them followed after watching. The account was brand new on Instagram, and this was its 18th post.

  • 99.8%from non-followers
  • 312follows
  • 142saves
  • 23shares
Instagram insights for the reel: 72,375 views, 0.2% from followers, 99.8% from non-followers
Instagram insights for the reel: 733 interactions, 544 likes, 19 comments, 142 saves, 23 shares, 776 accounts engaged, and 312 follows
Organic · No Meta Ad Spend
@handle.withheldFollow

Renting out my van to cover the groceries

Original audio

Instagram reel, October 2026

37,160views

A trending-audio format. The cuts are timed to the song, and its build-up keeps the viewer watching to see what the reveal will be. Here it sells van rentals, and the same structure fits any niche with something to reveal. It reached 25,340 different accounts, and 99.9% of the views came from people who did not follow the account. This was the account's 52nd post.

  • 99.9%from non-followers
  • 25,340viewers
Instagram insights for the reel: 37,160 views, 0.1% from followers, 99.9% from non-followers, and 25,340 viewers
Instagram insights for the reel: 92 interactions, 72 likes, 0 comments, 9 saves, 7 shares, 98 accounts engaged, and 11 follows
Organic · No Meta Ad Spend

Facebook post, October 2026

40,886views

A photo post written for one community group. It reached 29,647 people, and 5,239 of them reacted, commented, or shared.

  • 29,647viewers
  • 5,239engagements
Organic · No Meta Ad Spend
Facebook insights for the post: 40,886 views, 29,647 viewers, and 5,239 engagements

Facebook, 60 days

45,917views, up 325%

Every view on my Facebook profile from 29 August to 27 October 2026. 93.1% came from people who did not follow me.

  • 93.1%non-followers
Organic · No Meta Ad Spend
Facebook insights chart: 45,917 views from 29 August to 27 October 2026, up 325%, peaking near 15,000 on 8 September

Week by week

What you can do at the end of each week

Each week ends with something you can show. The prompts, setup files, and fixes for what breaks are inside the challenge.

A DEEP DIVE into Claude

One topic a day: prompting, memory, context engineering, files, projects, and custom instructions. Learn to catch Claude when it makes something up, back up everything, and set up free voice dictation that types what you say into any app.

LIVE Q&A coaching call
100 minutes, LIVE, once this week: bring any question from week 1's content and get it answered. Videos and modules guide you through every day in between.

By the end of the week you can

  • Set up a better harness, so you stop repeating prompts
  • Set up memory and custom instructions so Claude works your way
  • Give Claude the right context, and only that
  • Organize your files and projects so Claude finds them
  • Catch a hallucination before it reaches your video
  • Dictate into any app, free

Skills you are given

  • Writing Voice Skill
  • Accounts Map Skill

You finish with

Claude set up your way, everything backed up, and free voice dictation.

Apps you keep

  • Free voice dictation that types what you say into any app (replaces a $144/yr app)

Map your footage

Set up an app that catalogs your whole footage folder, one piece a day. Claude writes the code; your 100 minutes go to understanding each piece and running it on your own footage. It works overnight while you learn the next one. Point it at a video that worked, and it learns the pace you want. Tested on 3,075 files.

LIVE Q&A coaching call
100 minutes, LIVE, once this week: bring any question from week 2's content, including setting up your map, and get it answered.

By the end of the week you can

  • Gather the footage you already have into one place
  • Catalog every clip and photo you've shot
  • Find any shot by what's in it
  • Match the pace of a video that worked
  • Let it run overnight on your laptop

Skills you are given

  • Catalog Skill
  • Nightly Sync Skill
  • Transcribe Skill
  • Find People Skill
  • Edit Breakdown Skill

You finish with

Every clip you've shot, cataloged and searchable.

Apps you keep

  • Your footage map: catalogs your whole footage folder, overnight, on your own laptop

CUSTOMIZE it to your YouTube style

Make the workflow yours. Research the YouTube style you love, and save fact-checked datasets on your competitors so Claude works from real numbers. Use Missing Gold to find the topics a crowd wants and nobody has served well, and generate thumbnails from your own footage. Then reverse engineer your footage map to YOUR style, keep filming every day, and post your first YouTube video.

LIVE Q&A coaching call
100 minutes, LIVE, once this week: bring any question from week 3's content and get it answered.
Demo day 1
Show your first video, cut from your map and posted on YouTube.

By the end of the week you can

  • Break down what makes your favorite YouTube style work
  • Find video ideas with proof a crowd wants them
  • Save fact-checked data on your competitors
  • Check every number Claude gives you against its source
  • Rebuild your footage map around YOUR style
  • Generate thumbnails from your own footage
  • Cut and post your first YouTube video

Skills you are given

  • Missing Gold Skill
  • Story Pacing Skill
  • Voiceover Cleanup Skill
  • Voiceover Cut Skill
  • Editor Export Skill
  • Thumbnail Skill

You finish with

Your map, rebuilt for your style, and your first video posted on YouTube.

Apps you keep

  • Your footage map, rebuilt for YOUR style

Put it on autopilot

Think about AI as a system. Set up a structure that repeats on its own: tell Claude your vision for the videos you have in your head, and hand it folders of content. It works through them every night, sorting and cutting, and you approve each cut. By day 30, five videos sit in your own scheduling app, ready for YouTube.

LIVE Q&A coaching call
100 minutes, LIVE, once this week: bring any question from week 4's content and get it answered.
Demo day 2
Show five videos scheduled on YouTube, lined up in your own scheduling app.

By the end of the week you can

  • Turn a one-off prompt into a system that repeats
  • Describe your video vision once, and reuse it
  • Hand Claude a folder and get a first cut back
  • Let it sort and cut overnight, every night
  • Approve every cut before it goes anywhere
  • Line up five videos in your scheduling app

Skills you are given

  • Autopilot Edit Skill
  • Cut Reviewer Skill

You finish with

Five videos scheduled on YouTube, each with a title, description, tags, chapters, and thumbnail written from your voice.

Apps you keep

  • Your own scheduling app, with five videos lined up for YouTube

Bonus: Auto‑Replier App for Insta, direct traffic to YouTube

Install a free auto-replier, so your Instagram content sends everyone to your YouTube for you. Someone comments a word like GUIDE on your post, and your app DMs them the link, automatically, on your own account. A recorded module and a ready-made prompt you hand to Claude, for any time during or after the 30 days.

By the end of the month you can

  • Set up your Instagram account for auto-replies
  • Pick your keywords and the links they send
  • Reply within Instagram's rules
  • Keep it running with your computer off

You finish with

Comment your word on your own post, and the link lands in your DMs.

Apps you keep

  • An Instagram auto-replier that DMs your YouTube link to anyone who comments your word

What you get

Self-paced, with a live call every week

  • Daily lessons

    Short recorded lessons. Watch and rewatch any time.

  • A weekly live call

    Bring questions and share your screen. Every call is recorded.

  • The community

    Your cohort chat for progress, questions, and accountability. I answer there too. After day 30, you can stay in the community for $47 a month.

  • Two demo days

    Your first video, posted on YouTube, at the end of week 3. Five more scheduled and lined up in your own scheduling app at the end.

  • Four apps you keep

    They run on your computer and stay yours.

  • Prompts and setup files

    Every lesson's prompts and files, ready for your next video.

The value

Your four apps replace $831 a year in subscriptions. The challenge is $450, once.

Popular voice dictation app$144/yrWeek 1. Yours runs free on your own computer.
Popular AI footage search app$399/yrWeek 2. Your map runs on your own laptop.
Popular social scheduler, two channels$120/yrWeek 4. Your scheduler runs on your own computer.
Popular auto-replier, 250 contacts$168/yrBonus. Yours runs on your own account.

Early-bird price ends in

The early-bird price ends November 15 at 11:59 PM MST.

Reserve your seat

45 seats. The first 25 get the early-bird price.

Early bird$450The first 25 seats, until November 15 at 11:59 PM MST.Full price$600After the early bird closes.

45 seats in this round. The challenge starts November 16, 2026.

Reserve your seat

The cohort 2 waitlist

Can't start on November 16, 2026? Leave your email and you'll hear first when cohort 2 opens.

I use your email to contact you about this, and for the newsletter only if you tick the box.

Questions

Before you join

What people ask before they claim a seat. Tap a question to open it.

Reserve your seat

The cohort 2 waitlist

Can't start on November 16, 2026? Leave your email and you'll hear first when cohort 2 opens.

I use your email to contact you about this, and for the newsletter only if you tick the box.

Do I need to know how to code?

No. You talk to Claude in plain language, and Claude writes the code. The tool you set up in week 1 is called Claude Code.

What do I need?

A Mac, a backup drive or cloud storage, a Google account with Drive, a YouTube channel, and an Instagram Business or Creator account for the bonus. We set up the rest together on day 1.

Will this get my channel monetized?

No one can promise that. You get the tools and the videos. Posting and growing the channel are up to you.

What if I fall behind?

Everyone starts together, then it's self-paced. The lessons and recordings stay yours. The cohort chat is open for the 30 days, then the community is $47 a month.

How much time does it take?

100 minutes a day for 30 days, the content-creation half of the Rule of 100.

What about Thanksgiving?

Thanksgiving, November 26, 2026, is day 11 and a filming-only day. Spend your 100 minutes filming, with no lesson to watch. A day with family makes good footage for your map.

What is Claude Code?

Claude Code is Anthropic's AI assistant that works on your own computer. You tell it what you want in plain language, and it reads your files, runs the steps, and writes the code. In this challenge it sorts your footage and builds your four apps.

What if I haven't filmed anything yet?

Start on day 1 with your phone. Your week 2 map sorts everything you shoot, Thanksgiving is a filming day, and you keep filming through week 3.

Which video editor do I use?

CapCut's free desktop app. Your first cuts open there as a project, ready for you to finish.

Is this a YouTube automation course?

It automates the slow parts of running your own channel: sorting footage, first cuts, and scheduling. Every video uses your footage and your voice, and you approve every cut before it posts.

Does it work on Windows?

You need a Mac. The lessons and setup files are built on one.

Do I need a paid Claude plan?

Yes. Claude Code needs a paid Claude plan; Anthropic's pricing page lists the current ones. We set it up together on day 1.

Start

Your footage is already filmed, OR you know YouTube is the side hustle you want

Either way, START NOW, before YouTube’s bar doubles on 1 February 2027.

Reserve your seat

The cohort 2 waitlist

Can't start on November 16, 2026? Leave your email and you'll hear first when cohort 2 opens.

I use your email to contact you about this, and for the newsletter only if you tick the box.